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eMailCampaigner
Weekly Bulletin
6th April 2008 


Who is visiting your website?

Don't let visitors disappear

The Problem:

  1. Businesses are increasing their online marketing spend in a bid to drive traffic to their website
  2. The cost per click with Google AdWords and Yahoo Search Marketing campaigns is rising for most industries
  3. Many forms of online marketing are producing a low return on investment due to high cost of customer acquisition

There are no definitive stats, but reports suggest that on average, 95% of visitors to a website disappear without trace. This is a staggering percentage, but ultimately, one that is likely to remain as businesses neglect the most fundamental strategies when developing their website.

Some of the biggest areas that businesses overlook are indeed the most basic. Asking visitors why they have visited the site to determine what they are looking for is often neglected. Another flaw with many websites is the lack of data capture - allowing a visitor to find out more about the very thing they are interested in.

For businesses that are spending money on pay per click advertising, simply allowing visitors to disappear due to poor information and data capture is criminal, as money that could be recouped by obtaining a visitors contact details is simply being wasted as visitors leave without trace.

A new report from the Direct Marketing Association reveals that marketers are facing an ever growing challenge in attracting the attention of buyers. Marketers must work extra hard if they are stand out and get their message heard.

The Solution:

Agency:                        Doctor Net Ltd
Website:                       www.eMailCampaigner.com
Industry:                        Email Marketing Provider
Audience:                      B2B
Online Marketing:           Pay per Click, SEO, Inbound Links, Email
Traffic:                           440 unique (weekly visitors Jan - June 2007)
Competition:                  Very competitive industry. PPC very expensive

Tactic 1: Find out why visitors have landed at your site and what they are looking for

The website was generating a sensible amount of unique visitors each week, however, incoming enquiries were low. Why were visitors coming to the site and then leaving without getting in touch?

Having assessed the content, we decided that it was informative enough, though it wasn't too specific to any individual needs. We felt that if we wanted to engage with visitors more closely then we would have to find out why there were visiting the site in the first place.

To do this, we first thought it would be good to find out their current status. We changed our pay per click landing pages to a page where we could ask visitors what best described their current status;

  1. I'm not doing any Email Marketing
  2. I'm doing DIY Email Marketing
  3. I'm thinking of changing to another provider

Each of these current status questions were links that allowed the visitor to choose where to go next in the website. The pages that each of these questions linked to contained detailed information that related to the visitors exact status. It also contained a small data capture form which allowed the visitor to sign up for further instant information.

Tactic 2: The data capture process and instant auto responder

By identifying a visitor's current status and providing them with information relevant to them, we were able to grab their attention and establish a small level of trust. As mentioned above, we then decided to offer further information which we could deliver by email instantly to their inbox.

At this stage, we felt the best tactic was to only ask for a name and email address. Asking for too much too soon may have put the visitor off.

The information we were delivering via email was in the form of a 4 day mini course. The content used in the mini course was relevant to the recipient's current status, as determined in the data capture process. The mini course was content heavy so we used the eMailCampaigner auto responder tool to schedule the course to be delivered in 4 parts, over a 72 hour period (part 1 instantly, followed by further parts after a 24 hour delay).

Results & Analysis:

Before we began the campaign, we were calculating the return on online marketing investment via the number of telephone and email enquiries we received. By adding this campaign into the mix, we were able to also include the number of genuine prospects we were adding to our sales ladder each week.

Capturing the name and email address of a potential prospect was only the beginning. Before the campaign had begun, less than 1% of visitors to the website were known to us. This percentage soon started to grow and as we captured each individual's data, we were able to add them to our sales ladder. The mini course had established a small level of trust, and over the next few weeks and months we were able to increase that level of trust through strong, informative content and relevant offers.

As a direct result of this campaign, our cost of attraction for new customers has decreased. New business has been closed with visitors who we first found out about through our simple status finder and data capture strategy.

After sending each recipient the free mini course, we followed this up with further email marketing campaigns, which included white paper downloads, questionnaires and surveys. By finding out more about each prospect, we were able to tailor our offer to suit them.

We have also increased the data capture on the website, which now includes forms that allow you to sign up for; a free 30 day email marketing account, white paper downloads, monthly email marketing newsletter, as well as further mini courses and auto responders.

Campaign Contacts:

John Coyne [john@doc-net.com]
Doctor Net Ltd
0870 770 4990

Generate More Sales | Email Advertising













Online Economy Healthy

Posted by: emailcampaigner in General

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emailcampaigner
Healthy figures despite global economy fears

UK online marketing spend bouyant

Digital marketing agency Doctor Net are celebrating a great start to 2008 after winning some high profile accounts within January and February. The Manchester based firm have noticed no decline in customer spend despite fears over the economy. This news comes hot on the heels of findings that UK Internet advertising budgets grew further in the fourth quarter of 2007 despite cutbacks in other channels, that's according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).

Doctor Net, who provide email marketing, ecommerce and CRM solutions, said the market was buoyant and that it showed no signs of slowing. Exhibiting at this years Technology for Marketing & Advertising show (TFM&A) at Earls Court further highlights the growing numbers of companies who are turning their spend to online channels.

Doctor Net's business development manager John Coyne, exhibited at the show; "We had been quoted figures on the number of attendees in 2007 and initial results show a good increase on those figures. Our stand was extremely busy and all attendees and exhibitors seemed in great spirits".

The company have recently upgraded their eMailCampaigner application and used TFM&A to launch a new email template editing tool.

Mr Coyne continued, "The feedback from visitors to our stand was extremely positive and more than justified our decision to invest in developing eMailCampaigner. We felt it was important to make creating email campaigns as easy and efficient for our customers as possible. That seems to have worked and hopefully it should drive new business from those visitors we were able to demo to at TFM&A. As far as we are aware, no other email marketing providers in the UK are offering this sort of flexibility within their template editors".

February also saw Doctor Net win the email marketing and communications account with The British Association for Shooting and Conservation (BASC), a British organisation whose mission is to promote and protect sporting shooting and the well-being of the countryside throughout the United Kingdom and overseas.

"BASC are celebrating their centenary this year, so it is a really exciting time to be supporting them with their online communications", said Coyne.

email press release

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Healthy figures despite global economy fears

UK online marketing spend bouyant

Digital marketing agency Doctor Net are celebrating a great start to 2008 after winning some high profile accounts within January and February.

The Manchester based firm have noticed no decline in customer spend despite fears over the economy. This news comes hot on the heels of findings that UK Internet advertising budgets grew further in the fourth quarter of 2007 despite cutbacks in other channels, that's according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).

Doctor Net, who provide email marketing, ecommerce and CRM solutions, said the market was buoyant and that it showed no signs of slowing.

Exhibiting at this years Technology for Marketing & Advertising show (TFM&A) at Earls Court further highlights the growing numbers of companies who are turning their spend to online channels.

Doctor Net's business development manager John Coyne, exhibited at the show; "We had been quoted figures on the number of attendees in 2007 and initial results show a good increase on those figures. Our stand was extremely busy and all attendees and exhibitors seemed in great spirits".

The company have recently upgraded their eMailCampaigner application and used TFM&A to launch a new email template editing tool.

Mr Coyne continued,

"The feedback from visitors to our stand was extremely positive and more than justified our decision to invest in developing eMailCampaigner. We felt it was important to make creating email campaigns as easy and efficient for our customers as possible. That seems to have worked and hopefully it should drive new business from those visitors we were able to demo to at TFM&A. As far as we are aware, no other email marketing providers in the UK are offering this sort of flexibility within their template editors".

February also saw Doctor Net win the email marketing and communications account with The British Association for Shooting and Conservation (BASC), a British organisation whose mission is to promote and protect sporting shooting and the well-being of the countryside throughout the United Kingdom and overseas.

"BASC are celebrating their centenary this year, so it is a really exciting time to be supporting them with their online communications", said Coyne.

-- ENDS --

Generate more sales - call Doctor Net on 0161 839 0101.

Or visit www.doc-net.com

Call John Coyne on 0870 770 4990 <john@doc-net.com>








eMailCampaigner.com - Powered by Doctor Net Ltd
Registered Office: Pleer House, 1 Fennel Street, Manchester M4 3D

tech for marketing

Posted by: emailcampaigner in General

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emailcampaigner










Business Balls Menu

Webpages

Email Marketing Home

Email Marketing A - Z

Competitor Insight

Email Marketing Tips

Email Marketing News

Generate Sales Leads

TFM&A 2009
--

Resources (PDF)

7 Secrets (Part 1)

7 Secrets (Part 2)

Getting The Edge

Auto Responders

Strategy & Planning

Question & Answer

--

Bawls & Blogs

Growing Your List

Free Course

Competitor Reports

Free Lunch

7 Secrets

Christmas Cards

Customer Knowledge

Auto Responders




Technology For Marketing & Advertising 2009

Helping our new clients to generate more sales

February 2008 saw Doctor Net exhibit at the Technology For Marketing & Advertising show at Earls Court. 

Doctor Net will once again be exhibiting eMailCampaigner at this years' Technology For Marketing & Advertising show at Earls Court, London alongside its additional on-line marketing services, which are now all available in one fully-integrated ecommerce platform.

The new platform has been designed to simplify the marketing and sales process by eliminating the need for multiple technology vendors. This gives you more time to focus on your creative, segmentation, targeting and customer care efforts. The platform includes email marketing, ecommerce, customer relationship management (CRM), pay-per-click (PPC) and search engine optimisation (SEO).

Technology For Marketing

If you are planning on attending, we invite you to come and speak to us about transforming your business' sales in 2009. We will be stationed on Stand F22. To register for your free visitor pass, please visit the TFM&A 2009 website here.

----------------------------------------------

Technology For Marketing & Advertising 2008

eMailCampaigner attended TFM&A in 2008. Here are our reminiscences about the event:

It was great to meet so many companies who were interested in generating more sales. We had lots of diverse conversations and talked about all manner of things:

  • Using Auto Responders in place of a marketing team
  • Retaining customers for longer
  • Generating sales leads on a more consistent basis
  • Email marketing law and how it affects campaigns
  • Growing your mailing list organically
Pictured below are Doctor Net team members Chris Maule & Tom Walder, with the Doctor Net 'Generate More Sales' stand at Earls Court in the background. View the full size image here.

Technology For Marketing Stand


The 4 key messages we wanted to get across at the show were:



























eMailCampaigner.com - Powered by Doctor Net Ltd
Registered Office: Pleer House, 1 Fennel Street, Manchester M4 3DU

All about the Numbers

Posted by: emailcampaigner in General

Tagged in: blogs

emailcampaigner
Business Success is all about numbers

If you are turning over 6 figures, but have your heart set on 7 figures, then you need the following 11 figures;

0870 770 4990

Start generating incoming sales leads - call John Coyne today

Doctor Net - Your Key to success in 2008




Online Marketing

Posted by: emailcampaigner in General

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Business Balls Menu

Webpages

Email Marketing Home

Email Marketing A - Z

Competitor Insight

Email Marketing Tips

Email Marketing News

Generate Sales Leads

Increase Online Sales

--

Resources (PDF)

7 Secrets (Part 1)

7 Secrets (Part 2)

Getting The Edge

Auto Responders

Strategy & Planning

Question & Answer

--

Bawls & Blogs

Growing Your List

Free Course

Competitor Reports

Free Lunch

7 Secrets

Christmas Cards

Customer Knowledge

Auto Responders




Technology For Marketing & Advertising 2008

Come and meet Doctor Net's John, Chris & Tom at the Technology for Marketing & Advertising show at Earls Court in February.

Doctor Net - Stand B11



Why are we exhibiting at TFM?
We have decided to exhibit at this years TFM as the show is dedicated to Email Marketing, Customer Relationship Management (CRM) and Ecommerce. This fits perfectly with our 3 core products;

 - eMailCampaigner
 - SprintCRM
 - SprintEcommerce

Come along to stand B11 and meet the Doctor Net team.

Register for Free
If you are thinking of attending, please call or email John Coyne (0870 770 4990 / john@doc-net.com) who can arrange free entry to the exhibition.

Why should you attend and meet with Doctor Net?
If you answer 'Yes' to any of the questions below, then visiting Doctor Net at TFM 2008 is very worthwhile;

 - Would you like to retain customers for longer?
 - Would you like to increase your average order value?
 - Do you want to learn how to generate sales leads consistently?
 - Would you like to reduce your communication costs?

When:
12th Feb 2008  9.30 - 18.00  
13th Feb 2008  9.30 - 17.30

Where:
Earls Court 2, London

How to get there:
Nearest station: Earls Court 2 is just 2 mins walk from West Brompton underground (District Line) and overground.

Easily accessible by train, underground, bus, road and air.

Generate more sales - call Doctor Net on 0161 839 0101.

Or visit www.doc-net.com

Call John Coyne on 0870 770 4990 <john@doc-net.com>








eMailCampaigner.com - Powered by Doctor Net Ltd
Registered Office: Pleer House, 1 Fennel Street, Manchester M4 3D

Environmental Pressure Powers Doctor Net

Posted by: emailcampaigner in General

Tagged in: blogs

emailcampaigner

NEWS: Environmental Pressure Powers Doctor Net to 250,000 December Email Marketing Record


Increase Online Sales

Posted by: emailcampaigner in General

Tagged in: Untagged 

emailcampaigner










Business Balls Menu

Webpages

Email Marketing Home

Email Marketing A - Z

Competitor Insight

Email Marketing Tips

Email Marketing News

Generate Sales Leads

Increase Online Sales

TFM&A 2009

--

Resources (PDF)

7 Secrets (Part 1)

7 Secrets (Part 2)

Getting The Edge

Auto Responders

Strategy & Planning

Question & Answer

--

Bawls & Blogs

Growing Your List

Free Course

Competitor Reports

Free Lunch

7 Secrets

Christmas Cards

Customer Knowledge

Auto Responders




Increase Online Sales

Online business continues to grow at a staggering rate. A recent report by PayPal suggests online shopping in the UK will double by 2010 and become worth more than £39 billion.

The biq question for many e-tailers is how to increase online sales. Of course, different seasons and holidays such as Christmas and Easter bring upturns in online sales, but how do smaller businesses maintain and increase their online sales throughout the rest of the year?

The key to successful online sales is to ensure the customer receives exactly what they want at whatever time they want it. Your marketing has to be targeted specifically to those who buy your products. Are you using email marketing, affiliate networks, pay per click, banner advertising, offline advertising? Is your online store easy to use? If buying is difficult then people will vote with their feet and go elsewhere.

As e-commerce and marketing experts, with the results to prove, call us for a chat and we will find out how successful you want to be.

Increase online sales - call Doctor Net on 0161 839 0101.

Or visit www.doc-net.com

Call John Coyne on 0870 770 4990 <john@doc-net.com>








eMailCampaigner.com - Powered by Doctor Net Ltd
Registered Office: Pleer House, 1 Fennel Street, Manchester M4 3DU

Death of the company Christmas card

Posted by: emailcampaigner in General

Tagged in: blogs

emailcampaigner

NEWS: Doctor Net Predicts Environmental Pressures will cause the Death of the Company Christmas Card


Email Marketing A Z

Posted by: emailcampaigner in General

Tagged in: Untagged 

emailcampaigner






Business Balls Menu


Webpages

Email Marketing Home

Email Marketing A - Z

Competitor Insight

Email Marketing Tips

Email Marketing News

Generate Sales Leads

TFM&A 2009

--

Resources (PDF)

7 Secrets (Part 1)

7 Secrets (Part 2)

Getting The Edge

Auto Responders

Strategy & Planning

Question & Answer

--

Bawls & Blogs

Growing Your List

Free Course

Competitor Reports

Free Lunch

7 Secrets

Christmas Cards

Customer Knowledge

Auto Responders









eMailCampaigner: Email Marketing A - Z

by John Coyne - Digital Marketing Expert, Doctor Net Ltd


----
Email marketing campaigns are a great way of sending direct communications to customers and prospects in a cost effective manner. It is a fast and inexpensive way of communicating internal and external messages to both a business and consumer audience.

Email Marketing campaigns can be used to help with Customer Acquisition and Customer Retention. Despite utilising many forms of advanced web technologies, email marketing is exactly as it sounds - a marketing tool using email.

But what is it all about? What does it all mean? What is email marketing? Here is our definitive A - Z which will help you understand the email marketing industry a little better.

----


A is for Auto Responders
Auto responders are a great way of building a relationship with prospects. Many companies generate lots of traffic but don't quite manage to find out who is visiting their website. Auto responders can help turn some of this unknown traffic into prospects.

Auto responders are also a great way finding out more about each new prospect such as their likes and dislikes. All of this information is vital as it allows you to build up your knowledge about each prospect and tailor your offer to each of them personally.

A simple, yet very effective way of starting an auto-responder campaign is to include a short form on your website. The form should ask for a visitors name and email address. In return for providing these contact details, you should offer the visitor something of value, potentially a white paper or an offer that you know they are interested in due to the page on your website that the form is located. Once the visitor submits their contact details, an email is automatically sent to them (either instantly or time delayed - depending on your preference).

Many existing email marketing campaigns consist of a generic message that is sent to your entire customer and prospect list. Auto responders differ immediately by sending personalised information that has been requested by the recipient. By delivering content that has been requested, you are giving yourself a good chance of turning this request into a sales opportunity. By doing so instantly (no matter what time of day or night) you are giving yourself an even greater chance.

For further information about Auto Responders, contact John Coyne via john@doc-net.com or telephone 0161 839 0101
Find out more abour Auto Responders here: http://www.emailcampaigner.com/emailcampaigner-auto-responders.html
----


B is for Bounced Emails
If you are using email as a method of communicating to your customers and prospects, it is inevitable that some email addresses on your mailing list will bounce back to you undelivered.

For a in-depth technical explanation of Bounced Emails please visit Wikipedia: http://en.wikipedia.org/wiki/Bounce_message
----

C is for Campaigns

... As in Email Marketing Campaigns.

There are many different campaigns that you can create and broadcast. These include;

  • Email Marketing Newsletters
  • Special Offers
  • Auto Responders
  • Invitations / RSVP
  • Questionnaires / Surveys

Retention Campaigns are usually targeted at exisiting customers and Acquisition (or Business Generation) Campaigns are aimed at both existing customers and prospects.

Below is a snapshot of what email campaigns can look like. For more information visit http://www.eMailCampaigner.com

Email Marketing Campaigns

----

D is for DIY Email Marketing

DIY Email Campaigns are a cost effective way of testing whether email marketing can work for your organisation. It is not without its faults though and you often here horror stories of DIY campaigns that have gone badly wrong.

It is vital that you get your email marketing spot on as not only will your customers be viewing your campaign but also, and possibly more importantly, you can quite easily break the law.

Here are some important criteria that you must follow when broadcasting your own email marketing campaign;
1. Ensure you have a working unsubscribe option
2. Include your full company details, including registered address and company reg number on all outgoing emails
3. Ensure each recipient has opted in to receive your email
4. Deliver your email in two formats - HTML & Plain Text - thus ensuring each recipient receives the preffered format
5. Test your email internally to ensure it views correctly within your inbox and passes through your spam filter

For further information and access to our guide '20 things to check before you press send' please telephone John Coyne on 0161 839 0101.
----

E is for Email Marketing Provider
Ok, this is our article and you can forgive us for blatantly plugging our email marketing solution - eMailCampaigner - with the letter E.

eMailCampaigner is a web based email marketing solution that helps businesses and organisations acquire and retain new customers. The philiosophy behind eMailCampaigner is to provide success to the customers who use it. eMailCampaigner is developed and powered by Doctor Net Ltd who are based in Manchester, England. Full details can be found below;

John Coyne | john@doc-net.com
eMailCampaigner

Pleer House, 1 Fennel Street, Manchester M4 3DU
T: 0161 839 0101
F: 0161 839 0303

http://www.doc-net.com
http://www.eMailCampaigner.com
----

F is for Forward to a Friend



Using a forward to a friend button will allow the recipients of your email forward on the campaign you have sent out whilst maintaining the original formatting. This way, new recipients will receive the email in the way that you intended.
----

G is for Goodbye Message
A goodbye message is an email sent automatically to a recipient who unsubscribes from your mailing list. It is important to acknowlede the unsubscribe request in this email so that the recipient knows that action has been taken. Always include an option to resubscribe in case the recipient unsubscribed accidentally.
----

H is for HTML
Sending your email campaign in HTML has many benefits, not least the reporting and tracking available. Sending in HTML format also allows you to use your online branding which gives easy recognition as to who the email is from, which in turn helps improve your open rate.
----

I is for Interactive Content
Interactive content is great as it provides the sender with more options, such as the ability to include moving graphics, video footage and enquiry forms.

It is not without problems though, many of which centre around delivery of emails that use interactive content. There are some email clients that won't display interactive content such as forms which in turn will render your email campaign poorly and provide a negative experience for the recipient. This can cause damage to any trust you have built up with your customer or prospect over time.

Always seek professional advice before using any interactive content in your email campaigns.
----

J is for Joint Ventures
Joint ventures are a great way of targeting prospects who have an interest in what you provide. Email Marketing can facilitate joint ventures quite easily through the sharing of mailing lists.

If two businesses share no conflict of interests but have a similar target audience then they work together, sharing lists and sending joint campaigns to each others existing customers and prospects. A good example of this is an Airline Company working alongside a Car Rental company. The Airline sends out its emailcampaign which includes a section devoted to the Car Rental firm, co-promoting them as a partner. When the Car rental firm sends out their email campaign, they have a section devoted to the Airline.
----

K is for Keep
It is important to keep customers. Customer retention is often found second best to customer acquisition when in fact it is more important to keep existing customers. This is due to a number of factors: It's more expensive to win a new customer than to keep an existing one, existing customers offer referrals as well as cross selling opportunities.

In addition to this, it is also important to keep communicating with your customers and prospects. If you aren't consistant with your broadcasts then it becomes easier for your subscribers to forget about you.
----

L is for
List Management
List Management is a phrase often used by email marketing providers to describe the automated management of email mailing lists. When sending email marketing campaigns you may find that a number of email addresses bounce or that recipients decide to unsubscribe.

In this case it helps to use an automated list management service rather than having to remove and edit email addresses manually. List management takes care of bounced emails, unsubscribed emails, and allows you to move email addresses to multiple lists depending on the subscription profiles requested by the recipient.
----

M is for
Mini Course
A mini course delivered by email is a great way to deliver a tutorial or other valuable material to subscribers who have requested the information. Using Auto Responders (see above) you can prepare a series of three or more related messages which are delivered at specific intervals via email directly into the recipients inbox.

This is a great way to start a relationship with a potential customer and establish trust. It is important to ensure your content is informative and that it provides value to your subscribers.
----

N is for
Newsletter
Email Marketing gives a perfect platform to deliver a Newsletter, either internally, externally or both. Here are some of the reasons you should send an email newsletter;

1. It's environmentally friendly (No paper or fuel used to deliver)
2. It helps with retention by keeping you in the frame of mind of your customer

3. It gives you a platform to tell the world what you are doing

For a copy of our free guide - Top 20 reasons to send an email newsletter - get it touch with John Coyne (0161 839 0101)
----

O is for
Opt-in
To opt-in means to have voluntarily signed up to a mailing list to receive email campaigns, rather than being added without permission. It is important to keep your email marketing activities legal and that means only sending to existing or past customers or subscribers who have given their permission by opting in to your mailing list.

The opposite to this is 'Opt-Out'. This is when a recipients asks to be removed from your mailing list or unsubscribes automatically.
----

P is for
Personalisation
Depending upon the quality and cleanliness of your mailing list, a good idea is to personalised your email campaigns as much as possible. This not only makes the recipient feel more worthwhile, it can also help steer your email away from being classed as spam.

Personalising the email message also engages with your recipients. It has been proven time and again that email campaigns using personalisation can achieve much better response rates as to those that contain no personalisation. You can choose to personalise the subject line, the content or both with first names, surnames, whole names or potentially the recipients company name.

----

Q is for Quality not Quantity

Email marketing success is often not dependant on the amount of people you send your campaign to. Having a mailing list with large volumes of email addresses is certainly going to help with your potential customer reach, though you are much more likely to get the return you are looking for by delivering high quality content which the recipient finds valuable.
----

R is for Retention
Most businesses understand how important their approach to Customer Retention is.

You can determine the strength of your company's retention strategy by asking your existing customers whether they would recommend your company or not. Your relationship with existing customers is a very valuable asset and looking after them is vital.

When planned correctly, email marketing is an excellent tool to help with customer retention. When developing your plan for retention, it is important to know what outcome you want from your marketing efforts. With this in mind, please read our White Paper; Developing a Plan & Setting Objectives for Retention
----

S is for Spam
The issue of Spam is a very sensitive one where Email Marketing is concerned. It is the electronic equivalent of unsolicited junk mail that many of us find annoying and a waste of time.

If you are considering using email marketing, respect the people you will be sending your campaigns to. Don't just bombard them with sales messages, give them something useful for the time and effort they have spent in acknowledging your email. Their time is valuable. Ensure that you offer an "unsubscribe" facility and heed unsubscribe requests immediately.
----

T is for Testing
Nobody wants to suffer embarassing mistakes. For this reason alone you must always test your email campaign before sending it out to your mailing list. If you don't do this then you are running the risk of sending a campaign that includes spelling errors, incorrect grammer and punctuation or even broken links. This can result in a negative responde from recipients.

Send your email campaign internally to colleagues and also to your own personal email accounts. By doing this, not only will you have extra pairs of eyes looking through your campaign but an honest appraisal of the quality of the content and layout.
----

U is for Unsubscribe
Including a fully working Unsubscribe option within your email marketing campaigns is now not only best practice but a legal requirement.

Giving people the option to unsubscribe from your email campaigns will reduce complaints, improve deliverability and improve the experience for your subscribers. If would-be subscribers know that they can unsubscribe at any time from receiving your communications then they are much more likely to subscribe in the first place.
----

V is for Verification
Verifying who an email has been delivered from is important as it symbolises trust and encourages the recipient to open the email without fear of it being a forgery.

Ensure the delivery and reply addresses match and it is easy for the recipient to establish who the email has been sent by.
----

W is for Whitelist
An e-mail whitelist is a list of contacts that the recipient deems are acceptable to receive email from and should not be sent to a junk folder.

Spam filters that come with e-mail clients have both white and black lists of senders and keywords to look for in e-mails. If a spam filter keeps a whitelist, mail from the listed e-mail addresses, domains, and/or IP address will always be allowed.
----

X is for
eXpert Advice
Having been involved in Email Marketing for over 6 years, we have seen and been part of thousands of different campaigns. This has allowed us to understand what works and what doesn't.

We have delivered campaigns within most industries and our consultants are expert in turning your email marketing objectives into actual results. Get in touch with us today via the details below;

John Coyne - Digital Marketing Expert - Doctor Net Ltd
john@doc-net.com - 0161 839 0101
----

Y is for
Email Marketing Provider Manchester - eMailCampaigner, developed and powered by Doctor Net Ltd | www.emailcampaigner.com
----

Z is for Zeitgeist
Please see:
http://en.wikipedia.org/wiki/Zeitgeist







eMailCampaigner.com - Powered by Doctor Net Ltd
Registered Office: Pleer House, 1 Fennel Street, Manchester M4 3DU

Email Marketing

Posted by: emailcampaigner in General

Tagged in: Untagged 

emailcampaigner











Business Balls Menu

Webpages

Email Marketing Home

Email Marketing A - Z

Competitor Insight

Email Marketing Tips

Email Marketing News

Generate Sales Leads

TFM&A 2009

--

Resources (PDF)

7 Secrets (Part 1)

7 Secrets (Part 2)

Getting The Edge

Auto Responders

Strategy & Planning

Question & Answer

--

Bawls & Blogs

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Welcome to the eMailCampaigner Business Balls website. The aim of this website is to provide resources, news and advice on all things email marketing.

We have been working within the industry for 12 years and have built up an extensive knowledge of how to bring success to our clients.

To the left, you will see a navigation menu. This will take you to our other webpages, bawls and resources that are available via Business Balls.

We hope that you find what you are looking for. If you need anything further then please let me know.

Best regards,

John Coyne
Managing Consultant - Doctor Net

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t. 0870 770 4990 - f. 0870 770 4991

Visit www.doc-net.com - let us be your key to success

Visit www.eMailCampaigner.com
Visit www.SprintCRM.com
Visit www.SprintEcommerce.com
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The agency, based in Manchester City Centre, are working with Boobaloo - the company behind Kids Trolley Karts available in Asda superstores and shopping centres nationwide.

The project between eMailCampaigner and Boobaloo is aimed at installing more Boobaloo Kiddy Karts into supermarkets and shopping centres. To do this, Doctor Net have devised a strategy that allows Boobaloo to send out informative emails to shopping centre managers throughout the UK. These emails are branded and include links through to the Boobaloo and Child Safe websites.

Boobaloo Director, Robert Morris, commented, "We all hear about horror stories of children going missing whilst out shopping but if a shopping centre or supermarket installs Boobaloo karts then that risk is eliminated".

On the project with Doctor Net, Morris is equally confident, "It wasn't practical to go to every retail park, shopping arcade or supermarket in the UK so we wanted a way to target these prospects quicker. When we first spoke to the team at eMailCampaigner, they understood immediately what Boobaloo were about and they had strategies and techniques that could help us. We have a simple yet effective way of targeting our potential customers quickly and we can track who takes an interest in our message. If they do, we then get on the phone to them. We know the concept works as there are over 4,000 Boobaloo karts in circulation worldwide - we just need to let more people know".

Doctor Net's John Coyne commented, "We haven't really given too much thought to be honest. We are more excited about working with Boobaloo than we are about obtaining our 500th eMailCampaigner client".

The company have also developed their own e-commerce and customer relationship management (CRM) solutions. "I'll be even happier when we reach 500 clients with each of those products which hopefully won't be too far away", added Mr Coyne.

ENDS


Local firms team up to fly the flag for Manchester - 16th July 2007

FOR IMMEDIATE RELEASE

Some of the biggest names in the Airline Industry were present to meet the team at EDM Ltd recently. The Oldham based company were exhibiting at the World Aviation Training conference and tradeshow in Orlando, Florida, and they were able to invite industry executives thanks to digital marketing experts Doctor Net - also based in Manchester.

Last month, Doctor Net won a pitch to support EDM's online communications strategy. Using Doctor Net's eMailCampaigner tool, EDM are able to keep in touch with existing, past and prospective customers by way of news updates and information sent via email.

Mick Bonney, Head of Business Development for EDM said, "In the past year we have been providing valuable evacuation training and service simulators for the likes of Virgin, KLM, Easy Jet, Air India, Austrian Airlines and Alitalia and we felt it was the right time to start telling people about our success and also inform them when and how they can come and meet us. Even better was being able to see which important contacts had opened the email - thanks to Doctor Net's reporting tools."

One of the first email campaigns put together was an invitation to the World Aviation event that allowed recipients to RSVP. Mr Bonney commented, "We were recently exhibiting at an event in Florida and some of our airline contacts mentioned that they had received our email so we know the message is getting out there which is great".

Doctor Net themselves are no stranger to promoting the wealth of talent available from Manchester's digital agencies. The city centre based company have worked with some great brands such as Waterstone's, BAA, Chelsea FC Travel, Jaguar, Brewers Fayre and Holmes Place (now Virgin Active).

"Our Email Marketing, E-Commerce and CRM solutions have allowed us to work with some great names over the past 10 years, though it is always nice to be working with a company much closer to home", commented Doctor Net's John Coyne. "When we first met EDM we knew there was so much potential to achieve great results with email marketing as they had some great news articles along with a targeted list of contacts they wanted to communicate with. It is excellent for both of us to be promoting Manchester on a national and international stage".

ENDS


I'm no 'green' criminal - 10th July 2007

A BUSINESSMAN was branded an environmental criminal by Manchester council - although he pays to recycle his firm's rubbish.

"A BUSINESSMAN was branded an environmental criminal by Manchester council - although he pays to recycle his firm's rubbish.

Chris Maule, managing director of e-mail marketing and software company Doctor Net, has been paying private recycling company Emerge Recycling to collect his waste - usually bags of shredded paper - for six months.

Specially-marked bags are left on the pavement outside the Fennel Street firm...." - Snippet from the Manchester Evening News on 10th July 2007.

Read the full article here


Doctors On The Run - 20th May 2007

FOR IMMEDIATE RELEASE

Paul Hopkins, Tom Walder, Lawrence Maule (GP on call!), Sushma Sharma, Geoff Williams (past Doctor Net team member) and Chris Maule getting ready to tackle the BUPA Great Manchester 10K Run 2007.

The team at Doctor Net are always up for a challenge whether it be creating successful solutions for their clients or running as fast as they can for as long as they can!

"This will be the fifth year Doctor Net has taken part in the Great Manchester 10K", commented Managing Director Chris Maule. "It's always a great day and good to get as many people involved as possible."

Always ones to protect the downside of any situation, Doctor Net invited Chris' General Practitioner brother along! "I think everyone's done some training this year, but it's nice to have a medical doctor running along with the rest of us from Doctor Net!"

The team all finished with good times this year and expect to return to the race in 2008.

ENDS


Ethical Agency Throws Out The Rubbish - 30th March 2007

FOR IMMEDIATE RELEASE

UK Marketing agency doing all they can to preserve the World-wide-planet

Stuart Williams, Paul Horton, Chris Maule, John Coyne, Craig Smith and Sushma Sharma recycling with office waste paper.

Digital specialists Doctor Net have jumped well and truly onto the carbon balanced bandwagon and are currently working on 3 different projects that hold the environment's best interests at heart.

This year has seen the company team up with Recycling experts Emerge and event management agency Ethical Events. Ethical Events ongoing work with Save The Rhino has been well publicised and Doctor Net are continuing to support the marketing efforts for this campaign.

No stranger to helping out where they can Doctor Net became involved in the 'green initiative' a number of years ago when they developed GoinGreen's new car showroom â013 their online e-commerce site. GoinGreen, now make the world's best selling electric car.

The partnership with Emerge has had an immediate effect on staff at Doctor Net who were shocked to find out that 1 billion Christmas cards ended up as waste in 2006. The team now recycle all paper and card which is collected as part of the Emerge's 'Daily Takeaway' service.

In addition to their ongoing campaign to get companies to send their marketing material by environmentally friendly emails they have come up with the following tips of how you can make a difference with just a small effort in the workplace;

  1. Purchase and use recycled paper
  2. Only print emails and documents if it is essential
  3. Encourage staff to re-use and recycle paper rather than wasting
  4. Re-use scrap paper
  5. Issue company literature and documents internally and externally via email
  6. Set targets and offer staff incentives to implement and promote waste minimisation
  7. Set targets that can be measured - has your expense of purchasing paper decreased?
  8. Set your printer to print on both sides of the paper by default as you will use less paper

NOTES TO EDITORS

  1. Doctor Net is a UK based digital marketing agency providing E-Commerce, Email Marketing and CRM solutions. http://www.doc-net.com/

  2. Ethical Events are an event and corporate hospitality agency who contributes a proportion of their profit from each and every event to the client's chosen charity or to one of the Ethical Events supported charities. http://www.ethical-events.co.uk/

  3. Emerge Recycling offer multi material collections from businesses and homes as well as Waste Consultancy and a Schools Recycling Programme. http://www.emergemanchester.co.uk/


None Like It Hot - 2nd February 2007

FOR IMMEDIATE RELEASE

Undeniably it's unseasonably warm, and according to a panel of UN scientists, it's not just somebody's fault; it's your fault. It's not very good for one's self esteem being responsible for the demise of your species so what can you do to help stop the Earth sliding into global melt down?

One area that you can make a big difference without causing yourself too much personal pain is in the office. You may be surprised to find out that an average office worker prints out 1,200 pages per month (21% of which ends up in the bin the day it was printed). If you're cringing reading this then the figure is probably a little too high.

UK based Email Marketing specialists Doctor Net believe the solution is simple. In addition to their ongoing campaign to get companies to send their marketing material by environmentally friendly emails they have come up with the following tips of how you can make a difference with just a small effort in the workplace;

  1. Purchase and use recycled paper
  2. Only print emails and documents if it is essential
  3. Encourage staff to re-use and recycle paper rather than wasting
  4. Re-use scrap paper
  5. Issue company literature and documents internally and externally via email
  6. Set targets and offer staff incentives to implement and promote waste minimisation
  7. Set targets that can be measured - has your expense of purchasing paper decreased?
  8. Set your printer to print on both sides of the paper by default as you will use less paper
ENDS

NOTES TO EDITORS

Doctor Net is a UK based digital marketing agency providing E-Commerce, Email Marketing and CRM solutions. http://www.doc-net.com/


FloorHeatingOnline.com makes competition break into sweat - 2nd August 2006

Grimsby based FloorHeatingOnline.com have today launched their 2nd generation e-commerce site using Doctor Net's SprintEcommerce platform. FloorHeatingOnline.com had been successfully trading online for some time but wanted to partner a company that could help drive their aggressive sales and marketing targets and could show a track record of developing robust, secure and scaleable e-commerce solutions.

"We're all very excited about the launch of the new site." commented Doctor Net's Managing Director Chris Maule. "We are looking forward to driving sales up for the team at FloorHeatingOnline.com and helping them develop a strong multi-channel sales and marketing strategy."

Visit http://www.FloorHeatingOnline.com/ and www.doc-net.com today and find out more.


GoinGreen.co.uk Launches new website - 18th July 2006

GoinGreen are not your average car company. Straight off the block you can see this when their G-Wiz electric car offers 600 'mpg' (equiv) and is exempt from road tax and congestion charge!

Their aim is to inspire as many people as possible to 'go green', so the company developed a business model which has eliminated many of the traditional costs associated with selling vehicles. GoinGreen sell direct to customers with no dealers, no showrooms, no advertising - it is all viral and web based â013 so their e-commerce platform is of paramount importance in this strategy.

Their new website, which launched today, is the second generation website that Doctor Net has developed for the company. The new site based on Doctor Net's SprintEcommerce platform adds full transactional capacity as well as many other features and gives the company the firm base it needs for the rapid growth in its market place.

Visit http://www.GoinGreen.co.uk/ and http://www.doc-net.com/ today and find out more.


ArkClothing.com creates valuable new channel for RETT Retail - 9th September 2005

Today sees the launch of http://www.arkclothing.com/ a valuable new sales channel for RETT Retail who run the ARK brand street wear stores in eight prominent locations across the North of England. RETT Retail, who employ over 100 people, sees the internet as a vital part in their growth strategy and have targeted the new website to contribute a million pounds to sales in it's first 12 months. ARK chose Doctor Net as a partner in the project due to their proven ability to deliver solutions able to handle multi-million pounds worth of transactions on an annual basis and quickly and cost effectively understand and deploy complex business software. Visit http://www.arkclothing.com/ and http://www.doc-net.com/ to today and find out more.


Doctor Net Launches 4th Generation Website - 9th November 2004

Doctor Net has today launched its 4th generation website and celebrates it's 8th year as one of the UKs leading technology houses. This latest generation website brings the company's service portfolio up to date. "The driving factor behind all our products and solutions is that we deliver ROI to our customers", comments Chris Maule, Managing Director.

Visit http://www.doc-net.com/ today and find out more.


Doctor Net Limited Powers Gear4Music.com into the National Finals of the 2004 DTI E-commerce Awards - 10th September 2004

Local internet company Doctor Net Limited has helped it's client Gear4Music.com pick up two awards at Yorkshire and Humber Regional Final of the 2004 DTI e-commerce awards. The awards were held in Barnsley on the 10th September 2004. Gear4music.com won the e-trading category and received a 'highly commended' award in the e-business category. The awards were won for the solution that Doctor Net has produced for them over the last 2 years. The awards judge the use of the internet and internet technologies from over 400 entrants, each of the companies being individually interviewed.

Doctor Net created a system for Gear4music.com that has helped reduce their running costs. This has been achieved by the integration of the website in to a bespoke Customer Relationship Management (CRM) system which allows easy access to important customer, ordering and manufacturing information. This new system has transformed the business over the past 24 months and allowed the Gear4music.com to achieve it's tough growth targets.

Chris Maule, Managing director at Doctor Net said, "The DTI E-commerce awards are our industry's most acknowledged and prestigious awards. To have our work recognised is fantastic and the whole team are very excited. We're now looking forward to going to the National finals in London at the beginning of next month and we're hopeful that we won't be coming back empty handed!"

The London Finals are held at the Grosvenor House hotel in London on the 6th October 2004.


Timelogging.com Goes Live - 11th February 2004

Doctor Net's latest ASP, timelogging.com, went live today. The application is designed to increase the efficiency in small to medium sized work groups (10 - 250) by tracking activities against clients and projects.

"We've been using the application in house for some time now." commented Chris Maule, Managing Director of Doctor Net. "The increase in productivity has been excellent. I fully believe in the principal that to make better use of time, you need to analyse what you are doing and timelogging.com makes this process as painless as possible. This information can then be reported down to department heads so they can help their team get more out of their days. We've also found that timelogging.com creates a positive 'hustle' in the office and there have been few problems with take-up and staff ownership of the application."

And the cost of this progress? "10 VAT per seat per month, which we believe is negligible when compared against staffing costs. Could you get five to ten hours more a month out of each of your team members for a tenner?"

Sign up for a free trial at http://www.timelogging.com/


eMailCampaigner v2.0 Goes Live - 19th March 2003

The latest version eMailCampaigner, Doctor Net's email marketing ASP was launched today. Version 2 builds on the success of previous versions whilst adding increased functionality and a redesigned user interface. The application is a practical solution to companies permission based email requirements that helps them manage, create and monitor their e-marketing program effectively. eMailCampaigner is an affordable solution that helps companies gain control of their email campaigns. Its clear interface and dynamic feature set allow them to manage lists, create campaigns and most importantly, monitor results.

"The take up has been very good so far." commented Chris Maule, Managing Director of Doctor Net. "We have a wide range of clients across a variety of industries getting excellent results from the system. Our growing client list includes, Holmes Place, Jaguar and DTZ; proof that any industry can benefit from this essential e-marketing application. All our existing clients will immediately benefit from the extended feature set of this new version, a clear advantage of our ASP delivery model."

Find out more today by visiting http://www.emailcampaigner.com/











eMailCampaigner.com - Powered by Doctor Net Ltd
Registered Office: Pleer House, 1 Fennel Street, Manchester M4 3DU

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Generate Sales Leads

"We offer a fantastic product, backed up with great customer service but we don't seem to be able to consistently generate incoming sales leads."

Does the above sound familiar? It should do. Every business wants to increase the number of sales they generate but the challenge is ensuring that you can generate incoming sales leads on a regular basis.

Every penny spent on marketing campaigns is aimed at increasing sales. Here at eMailCampaigner.com, we don't want to sell you an email marketing tool. That may sound stupid but it's true. We would prefer to help you generate sales leads - and genuine sales leads that turn into actual sales. When we work with our clients we ask to be judged on the results we generate.

If you would like to generate leads then why not give us a call. We won't use meaningless acronyms or bamboozle you with technology. What we will do is give your product or service the respect it deserves and very quickly we can give you feedback on how to generate more sales leads.

We are proud of the results behind work we have done for others. We would be more than happy to show you case studies, answer questions and offer advice.

Why not give us a chance? Pick up the phone and start generating sales leads today!

Call John Coyne on 0870 770 4990 <john@doc-net.com>








eMailCampaigner.com - Powered by Doctor Net Ltd
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Email Christmas Cards
How you can make the difference this Christmas


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Author:
Mr John Coyne
Doctor Net Limited

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Example Email Cards










To find out more about email cards please contact John Coyne on
0870 770 4990 or email john@doc-net.com



Visit eMailCampaigner »
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It has been 3 weeks since we sent our last email campaign advertising our Email Cards for Christmas 2007. The response we had was excellent and we have been busy putting together card designs for a number of businesses.

As the clock keeps ticking towards December now really is the time to organise your Christmas card campaign.

If you decide that you don't have the time to write, pack and post traditional cards then sending a personalised email card might be perfect for you. Each email card can be branded with your logo and include a personal message to each of your clients.


----------------------------------------------------------------------------------------------

This year we are again offering a straightforward package which means all you need to do is tell us who needs to receive the email card and we'll do the rest. The package includes;
  • Bespoke design of Christmas email card (to match your existing brand guidelines and to include a personalised message)
  • Broadcast of email card to your customers, suppliers and prospects
  • Detailed reporting in real time to show who has opened, read, followed a link and responded to your message
  • Follow up broadcast to any contacts you missed in the first campaign
  • Data management - we'll clean up any bounced email addresses
There are no set up costs - just a one off fee of £495 for upto 10,000 cards. This will take the pain out of sending Christmas cards this year, leaving you time to concentrate on planning the continued success of your business.

To enquire further or to find out more information please call John Coyne or Chris Maule on 0870 770 4990

P.S. If you are looking to send less than 2,000 emails then please get in touch with us for special pricing.

button left Find out more about our Christmas e-card service » button right


As ever, if you need any further email marketing advice or tips then get in touch via the details below.

Best Regards,
John Coyne
Doctor Net Limited

Telephone: 0870 770 4990

Email: john@doc-net.com
Website: http://www.doc-net.com






Generate Sales

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eMailCampaigner (TM)

Email Marketing
What type of campaigns can we do?


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Author:
Mr John Coyne
Doctor Net Limited

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Example Email Campaigns





To find out more about email campaigns please contact John Coyne on 0870 770 4990 or email john@doc-net.com



Visit eMailCampaigner »
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Email Marketing Campaigns
Email marketing is quick, inexpensive, and most importantly, able to deliver marketing results.

Many businesses use email marketing as they can reach their audience instantly with crucial, time sensitive information. They can also deliver their offers in a much shorter time frame than if using direct mail.

Here are the different types of campaigns you can implement;
  • Email Marketing Newsletter (e-zines, e-news)
  • Email Marketing Auto Responders
  • Special Offers / Sales
  • Press Releases
  • Questionaires & Surveys
  • Email Cards (Easter, Christmas, Occasions)
  • Invitations & RSVP's
  • Account Statements
  • Customer Updates
Email marketing is used extensively by businesses as part of their retention strategy. It is an ideal way of keeping customers in the know of changes and the latest news within your company.

As ever, if you need any further email marketing advice or tips then get in touch via the details below.

Best Regards,
John Coyne
Doctor Net Limited

Telephone: 0870 770 4990

Email: john@doc-net.com
Website: http://www.doc-net.com




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