Blog entries

Hen Nights

Sara — Fri, 20 Nov 2009 08:51:23 +0100

Hitting the town from comedy clubs to the best party hot spots like nightclubs, hen night evenings is a real starter for a relaxing and foxy experience. If you are totally looking out for something that is a wee bit different from the usual peeving and hanging out,then these hen nights would be the right option. So hens squeeze off the stresses and go for a wild time with your mates to enjoy the last night of freedom. Take a venue of your desire and bash the night with your Read More...

Email Marketing: Long Term Commitments Beat 'One-Night' Stands

Docnet — Thu, 19 Nov 2009 13:33:11 +0100

"The email doesn’t always have to sell; it can inform, educate and entertain by equal measures... think of other ways you can engage the audience."

The larger, costlier purchases in life tend to be made less frequently, and if you are one of those businesses that sells cars, homes or any other ‘big decision’ purchase, the likelihood of sending an email just as a prospect is in the mood (or position) to buy is statistically lower. That is, unless your segmentation aRead More...

Why Traditional Article Marketing Should Be Dead!

Eric Gruber — Thu, 19 Nov 2009 13:08:09 +0100

Article marketing is one of the best ways to gain instant credibility, increase website traffic, build your list and get more sales. But, the only way you'll experience these results is if you stop doing article marketing the traditional way!

Here's why most of what you have been told by other so-called article marketing experts and gurus is dead wrong when it comes to writing and submitting articles online.

1. Traditional article marketing rarely results in any new traffic to yRead More...

"The Ultimate Triumph of Theory Y"

Manage, Train, Learn — Tue, 17 Nov 2009 10:49:22 +0100

Can you remember your first training model?

I don't mean that dishy graduate from the IT training team or that handsome hunk from the consultancy.

I mean a theory of how people behave and relate in organisations.

I can.

It was Theory X and Y and it was nearly 35 years ago.

At the time, as a junior manager in a national UK food company, my introduction to Douglas McGregor's theory of human motivation hit me like a thunderbolt from the blueRead More...

Is Google Going To Favour Faster Web Sites?

Docnet — Mon, 16 Nov 2009 15:25:17 +0100

How quickly does your web site take to load on average?

Slow load times are rarely a factor in managers’ minds (unless the page is so slow that it takes 10 – 20 seconds for a page to display fully) but an announcement by Google’s Matt Cutts indicates the search giant may soon be taking it more seriously – which means web masters should be too.

Google’s aims are for search to become lightning-fast, so when a browser types in your URL, your page dispRead More...

VACANCY - Social Development Consultancy – Chief Executive – based in UK

Heather Doole — Sat, 14 Nov 2009 23:28:14 +0100

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Plastic Surgery Marketing Strategies - How to Write Google Ads that Get New Patients

Paul Rakovich — Sat, 14 Nov 2009 12:17:09 +0100

If you're using Pay-Per-Click advertising to promote your plastic surgery marketing practice online or if you're even thinking about using PPC then you need to read this article right away.

Why?

Because you can't just buy the first spot anymore! There's something called a quality score that Google uses. And if Google doesn't like your ad or website, it will punish you by lowering the rank of your ad burying it so very few prospects will see it. Now, if you don't writRead More...

Improving Customer Experiences - Is It Still Important Or Is Price The Only Thing That Matters?

Scott Glatstein — Sat, 14 Nov 2009 11:11:55 +0100

Has the economic downturn minimized the importance of the Customer Experience?

In Chapter 5 of my book, Strategy Activation: How to Turn Your Vision into Marketplace Success, I talk about how important it is to improve your holistic customer experience to differentiate your company from your competitors. As products and services continue down the inexorable path toward commodification, it is the ongoing customer experience that drives customers to choose one vendor over another.&Read More...

More on McGregor: A Quest for Effective Management

Clive Rounce — Thu, 12 Nov 2009 16:50:08 +0100

In my last blog, I asked if the jury was still out on McGregor’s theory X and theory Y. In other words: Is there a consensus amongst practising managers about the most effective way to manage people? The picture is complicated by the fact that our underlying assumptions about human nature (in relation to work) affect what we think will be effective and how we interpret the evidence we see. But does any of this really mattRead More...

All the inovations in the modern Marketing

Emilia Mircheva — Thu, 12 Nov 2009 12:34:12 +0100

All about the Marketing: Interviews, photo library, discussions, seminars and the most useful links to the communication network are exposed on this new site http://marketinginnovationtoday.com. You can find a lot of the latest free marketing resources, insights , information and jobs on these topics and be informed of the latest innovations and news in the global Marketing.

Three Tips To Improve Paid Search Conversion Rates

Docnet — Wed, 11 Nov 2009 16:34:39 +0100

You can’t outbid a competitor with deeper pockets in paid search, but that doesn’t mean you can’t make more sales than them. Here are three tips gained from our experience to increase your click-through and conversion rates on paid search ads - none of which involve increasing your paid search budget.

1. Consolidate your ‘brand awareness’ efforts

A well-known brand is likelier to get a high number of click-throughs wherever it appears on the paid lRead More...

Which Article Template Should You Use?

Eric Gruber — Wed, 11 Nov 2009 00:15:18 +0100

I was recently asked by one of my Instant Article Writing Templates Kit customers:

"Eric, I am amazed by how many different formats and formulas you have created to help us write articles faster. Now, I want to get started in a BIG way. What instant article writing templates should I focus on first?"

Here's Your Article Marketing Expert's Answer to Which Article Templates You Should Try First...

It's hard for me to answer this question and tell you which article templatesRead More...

Honoring our Country's Wingmen on Veteran's Day

Waldo Waldman — Tue, 10 Nov 2009 15:22:52 +0100

As we celebrate this Veterans Day to honor our country's heroes and pay respect to their service and sacrifice, it's difficult not to get caught up with the emotions and controversy surrounding the recent massacre at Fort Hood Army base in TX. What happened was indeed a tragedy and the families and loved ones of those killed or injured will have many challenging days ahead. My heartfelt condolences go out to all of them.

Although difficult to do, I am trying not to focus on the individRead More...

Special Offers Are Key To Brand Popularity Online

Docnet — Tue, 10 Nov 2009 14:10:52 +0100

Brand awareness is a valuable asset – but what is your brand being associated with online? Are your social media efforts simply about having a presence in the community, so that you don’t appear behind the times?

While Keeping Up With The Jones’ shows that you are at least engaged with current trends – it won’t be enough to bring much return on investment.

This is because you can’t half-commit to social media. As time goes on, it’Read More...

"The 99 Club"

Manage, Train, Learn — Mon, 09 Nov 2009 10:53:46 +0100

As some of you will know, I've spent the best part of this year re-decorating our house, following some major structural work two years ago.

We're now on the last lap and, although nearly every part of our re-design and re-decoration looks beautiful, I am sometimes irritated by a few niggling things that don't quite work.

These include the overlapping wallpaper edges in the living room, the border that's out by about 3 degrees in the study, and the carpet that doesn't quRead More...

Decisions Are Never Emotional

sharon drew morgen — Fri, 06 Nov 2009 16:42:35 +0100

Having Great Content is Just the Beginning&nbRead More...

Ski-Corporate

sarah — Fri, 06 Nov 2009 09:22:45 +0100

Focus and Productivity

Adrian — Thu, 05 Nov 2009 06:49:47 +0100