Social Style Model
P1 What is Social Style? - P2 What are the 4 Styles - P3 What is Versatility?
At Accelerate UK we have been working with Social Style from the Tracom Group for a number of years and as an authorised distributor of their products in the UK for not quite as long. Although many people will remember the styles Driving - Expressive - Amiable - Analytical many may not be aware of their origins
In 1964 Dr. David W Merrill and Roger Reid began research to create a model that could predict success in selling and management careers. The partners discovered that individuals can be reliably categorised into a few specific types based on their social and task behaviour. Dr. Merrill obtained the rights to use the Social Style Model (whose rights are owned by The TRACOM Group)
TRACOM's SOCIAL STYLE is the result of more than fifty years of research and application. The model has been validated for both accuracy and reliability. That's why Style has become probably the most recognised and used interpersonal effectiveness model
Next Page - For details on the four Styles
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